Skip to Content



Strategic Planning


  • Strategic Planning:

The process of defining the future direction of the organization and setting long-term goals and the mechanisms needed to achieve them. It aims to improve organizational performance by setting priorities, efficiently allocating resources, and directing efforts towards achieving the vision and mission of the organization. It works to:

1.    Clearly define goals to help establish a clear vision for the future and guide all activities towards achieving them.

2.    Improve resource efficiency ensuring the use of human, financial, and technological resources in the best possible way.

3.    Make informed decisions that help leaders make decisions based on data analysis rather than randomness.

4.    Adapt to changes enabling institutions to interact effectively with market, technological, and economic changes.

Enhance competitiveness contributing to building a competitive advantage by developing innovative and distinct strategies